Pugar is a very distinctive form of embroidery, literally translating to flower, in which geometrical patterns are stitched on long shawls called poothkuli. The designs are mostly symbolic, ranging from floral motifs to animal and human figurines. Pugar embroidery is a Toda tribe speciality and is also called Toda embroidery. Pugar work is done on shawls, mats, bags, etc. The rich red and black embroidery is made exclusively by Toda women. Pugar looks like a fine cloth in appearance but is actually made with red and black threads woven together on a white cotton cloth. Members of the tribe adorn themselves in shawls and cloaks done in pugar embroidery. This craft has been declared a geographically tagged product and is protected under the Geographical Indications of Good Act by the Indian government.

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