Puri Beach is a stretch of fine golden sand dotted with stalls selling sumptuous sea food and knick-knacks. It is popular with pilgrims who come to worship Lord Jagannath at the famous temple located nearby. The grand Marine Drive road running parallel to the beach is a popular spot for long walks. The fine sands of Puri Beach and the roar of the waters from the Bay of Bengal fascinate visitors throughout the year. The excellent hotels and guesthouses make the beach an ideal holiday spot with plenty of things to do here.

The beach's choppy waters are also the favourite choice of surfing enthusiasts. Visitors can take a stroll on the beach, browse pearls and seashell souvenirs sold by local vendors or marvel at impressive sand sculptures, including the work of internationally recognised local artist, Sudarshan Pattnaik. The beach hosts the annual Puri Beach Festival every November that sees huge footfalls. There are a plethora of options with lots of stalls selling snacks for foodies; there are several shacks along the beach selling fried and grilled seafood like prawns, crabs and pomfrets, freshly caught from the sea, along with vegetable pakodas (fritters). Puri also has a lighthouse that remains open from 4 pm to 6 pm. One can get a spectacular view of the sea and the beach from the top of the lighthouse.