Most of Pochampally's households are involved in the laborious craft of creating the Ikkat fabric. Ikkat involves an 18-step sequence of tying and dyeing sections of bundled yarn to a predetermined intricate colour pattern prior to weaving. The tied yarn is dipped in different coloured dyes to produce hued patterns and thereafter is woven into fabric. The uniqueness in the Pochampally weave is the transfer of design onto the warp and weft first, which are then woven together to get the required design. This is in contrast to the normal practice where the design is put on the woven cloth.
An array of cotton and silk sarees, dress materials, pillow covers, ready-made garments, bed covers and towels, as well as other utility items such as bags, file folders, purses etc. offers an irresistible opportunity to get that perfect souvenir! Pochampally is also popular for its other handicraft products made by traditional artisans such as beautiful baskets made of palm stock and mats made of palm leaf.