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The prime attraction is the group of women making the colourful appliques The process of cutting coloured cloth into various shapes and stitching them on a piece of bright coloured cloth. Applique motifs in contrasting colors are cut in the shape of animals, birds, flowers, leaves, celestial bodies and geometric shapes, and stitched onto the base cloth in aesthetic arrangements. Raised motifs are prepared by giving several folds. The actual grace of applique craft lays in the intricate stitches namely bakhia, guntha, turpa, chikan and other very delicate and esoteric embroidery techniques. Nowadays, small mirrors and bright metal pieces are also used for greater effect. After attaching the applique patches to the base cloth, the borders are stitched. at the common work sheds. The main street of Pipili replete with the razzle dazzle of the decorated applique shops attracts hordes of curious visitors in November and December, the peak tourist season. Behind the main street, the artisan families stay in typical rural settings.

Pipili serves as the gateway to many exotic destinations in the adjoining areas. In fact, it is located in the middle of Orissa's Golden Triangle circuit, connecting the state capital Bhubaneswar (20 km away) and Puri (40 km away) with the Konark Sun Temple World Heritage Site (50 km away), and the famous wetland bird sanctuary at Chilka Lake (90 km away).

A visit to these destinations of international repute is a must. Tour buses operate daily to and fro connecting Pipili with Konark and Puri.
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